Elon Musk’s first 100 days at Twitter: a subscription service, ad shedding and the goal of a better user experience
Twitter has been in turmoil since Elon Musk took over. To get a sense of what’s going on behind the scenes, The Wall Street Journal spoke with former Tesla and SpaceX employees to better understand how Musk leads companies. Illustration: Ryan TrefesElon Musk has been adding and tweaking features to Twitter Inc.’s platform at a rapid pace. The challenge now is translating those changes into meaningful benefits for Twitter’s business.
Mr. Musk’s ownership of Twitter hit the 100-day mark on Saturday. The billionaire has said his goals for Twitter include building the company’s subscription business,
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