Tactics this year ranged from setting up a voting room on a lot to inviting employees to make and wear campaign pins to flashing reminders about voting in office elevators.
In the era of Peak TV, a major Emmy nomination or win can make the difference between a show thriving or disappearing, so it should come as no surprise to anyone that TV networks pull out all the stops on behalf of their slates. What is a bit different this year is the extent to which they have also been working to mobilize their own employees who are members of the TV Academy.
Some feel that this sort of thing implicitly promotes "bloc voting," as in, uniformly supporting the slate of the company that employs you — something for which several TV Academy membersBut sources at Fox insist that they were simply trying to make it as easy as possible for their employees who have Emmy votes to participate in the process, and say that they understood this to be the desire of the TV Academy when that organization mailed "I Voted #Emmys" stickers to the...
Not all of TV's heavy hitters upped the ante this year, as far as lobbying their own employees. "The extent of Netflix's efforts is a digital elevator insert calling out that Emmy voting is now open," says a rep for the streamer. "All we did was send out internal reminders about the start of voting," asserts an Amazon rep.
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