EU bans Meta's use of personal data for behavioural advertising

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EU bans Meta's use of personal data for behavioural advertising
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The European Data Protection Board said Wednesday it had adopted a binding decision that will ban Facebook and Instagram owner Meta from using the personal data of users for targeted advertisements.

The order will"impose a ban on the processing of personal data for behavioural advertising on the legal bases of contract and legitimate interest across the entire European Economic Area," the EDPB said.

The EDPB decision forces Ireland's data regulator, which has authority over Meta's operations in Europe, to take final measures on the issue within two weeks, with a ban to enter force a week later. Facebook had some 300 million daily users in Europe at the end of 2022, out of about two billion users worldwide, with Europeans generating about a fifth of Meta's advertising sales.

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