The EU’s competition chief, Margrethe Vestager, said Google has allegedly harmed its competitors and increased advertisers’ costs by favoring its own advertising technology, thus violat…
The European Union on Wednesday charged Google with an antitrust complaint over its advertising technology, known industry-wide as adtech.
“Google has a very strong market position in the online advertising technology sector. It collects users’ data, it sells advertising space, and it acts as an online advertising intermediary. So Google is present at almost all levels of the so-called adtech supply chain,” EU’s competition chief Margrethe Vestager said in the statement.
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