The biopic will tell the story of how Richard Montañez, a janitor for the Frito-Lay company, invented Flamin’ Hot Cheetos
to the company’s CEO at the time, Roger Enrico. “I called him up, not knowing you weren’t supposed to call the CEO,” Montañez writes in his bookThe pitch was a success, and Flamin’ Hot Cheetos eventually became one of the brand’s most popular products. After rising to the executive level at Pepsi-Co, Montañez now spends his days giving motivational speeches and presentations on corporate diversity.
Longoria apparently “beat out multiple directors for the job,” per Deadline. While she is primarily known as an actor, Longoria has also directed episodes of
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