No sports league has embraced the power of social media as much as the NBA. But it’s becoming clear there are some unexpected downsides
The first thing you notice in NBA locker rooms these days is not the concentration of abnormally large men in various states of undress. It’s the silence.
The greatest basketball players in the universe isolate themselves in headphones before the game and bury their heads in phones after the game. They watch the highlights, listen to the pundits, follow the memes and spend an incredible amount of time attempting to decipher the emojis. They have come to understand that what’s happening on their phones is often as entertaining...
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