I mean... he's not wrong.
Before we began socially isolating, Gen-Z and late-millennial culture was often mocked for its digital reliance and obsession with tech. Post-outbreak, spending hours on your phone or computer seems understandable, and can definitely help us stay connected with each other. Conversely, scrolling and mindlessly double tapping can eat up your entire daymaking many of us question whether we're spending our newfound free time wisely, and how this has never been less clear.
Grandma tells the story of a perplexed generation with one commonality: that we all reach for our phones when the state of the world is uncertain."You're on your phone/ I'm on mine/ Stuck at home all alone," he sings, as screenshots, short clips of his home and iPhone-ready camera positioning fill the screen."I send you things I wouldn't say/ But it's all okay/ Because it sounds nice.
When Grandma plotted out what eventually became this music video, he didn't want to fit the mold that has been made for many electronic artists, such as a highly produced and glamorous visual. He wanted to be true to himself and the song's meaning, shooting in a"relaxed style" while feeling"freedom from the polish," as he details his process:"I love pulling back the curtain and acknowledging the pretenses of the industry," Hall says.
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