These rapper-endorsed potato chips are ready to go platinum
, who he was brand manager for at the time. “Unfortunately, when you grow up in the inner-city, a lot of times snacks become your breakfast, lunch, and dinner,” he says. Rap Snacks were originally available in only Washington D.C., Baltimore, and Philly. Around 2011, the brand got quiet. “I never stopped making them,” Lindsay says. “...For a while we'd just kind of operate them in three or four marketplaces.
“[As a kid,] I used to buy all these little small bags of chips and put them in one bag and shake them up,” Lindsay says, crediting the experience for refining his taste buds. That’s also part of why he prioritizes the chips’ small price tag; a 1.5-oz. bag originally sold for $0.25 and today, it’s around $1.29 per 2.75-oz. bag., but he was replaced with actual hip hop musicians after a year of production following a deal with Universal Records to feature the label’s artists.
in August 2007. His flavor has undergone five different bag designs, Lindsay says. An early rendition suggests,The chips themselves, it should be said, are standard fare. Romeo’s barbecue chips are like your typical barbecue potato chip but slightly sweeter. Fabolous’s cheesy chips have ridges and are a bit like SunChips basted in oil and rolled in cheese dust. Boosie’s spicy chips don’t taste like much until a slow burn blooms into full-on fire.
Rap Snacks’ real value is its aesthetic in packaging. Early bags featured stylized photos or cartoon versions of rappers, though the designers and artists vary. PSA slogans decorate the bags, ranging from the classic after school special refrain “Stay Away From Guns” on a bag of barbecue honey popcorn to the wildly confusingOl’ Dirty Bastard’s Sour Cream & Onion urges consumers to “Think responsibly.
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