Musk nabs ex-NBCUniversal ad chief Yaccarino as new Twitter CEO
"I am excited to welcome Linda Yaccarino as the new CEO of Twitter!" Musk said."@LindaYacc will focus primarily on business operations, while I focus on product design & new technology."
Twitter's"trajectory will immediately take a 180-degree turn" under her leadership, said Lou Paskalis, a long-time ad industry executive and CEO of AJL Advisory, a marketing consultancy. Advertising President Mark Marshall will step in as interim chairman of NBCUniversal's advertising and partnerships group. Marshall was named president of ad sales and partnerships in 2018, overseeing NBC's broadcast entertainment, sports and advanced advertising sales.Yaccarino's exit comes at a difficult time for NBCUniversal, which is preparing for its annual upfront presentation to advertisers on Monday at Radio City Music Hall.
"Twitter needs credibility with the advertising community," said Greg Kahn, chief executive of GK Digital Ventures media consultancy.
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