We’re still more than a month away from the unveiling of the next iPhones and Apple Watches, but it looks like the exact date has now been settled on.
That move could still happen this year but my belief is that September 12 is the date of the special event. Apple would definitely like to go earlier if it can, but I’m not hearing anything that suggests that will happen. The earlier date would mean extra iPhone sales in the financial quarter ending September 30. I’m not sure that Apple’s guidance to how the next quarter plays out suggested 16 days of iPhone 15 sales, so this may also indicate the week commencing September 11 for the unveiling.
Most likely, then, Tuesday, September 12, not the day after, will be when we’re tuning into the keynote at the Steve Jobs Theater, at 10a.m. Pacific time. And while Gurman predicts that the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max will go on sale “around September 22”, I think we can be more definite. Apple always releases its iPhones on a Friday, so it will be exactly Friday, September 22.Gurman says that “things can still theoretically change,” and I agree, though it’s unlikely to be earlier and super-unlikely to be later.
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