.Cartier is launching the platform, dubbed “Cartier Watchmaking Encounters” on April 25.
PARIS — The Swiss watch trade shows may have been scuppered by the spread of the coronavirus this year, but Cartier has drawn up an alternative to a traditional fair with plans to launch an online platform next week to show its new timepieces.
The brand is launching the platform, dubbed “Cartier Watchmaking Encounters” on April 25, coinciding with what would have been the opening day of Watches & Wonders, the Geneva trade show formerly known as the Salon International de la Haute Horlogerie. The site, which will feature the brand’s new products, will be offered in English, French and Chinese.
“This platform is really meant to regroup a certain number of facets of Cartier’s watchmaking style, and going beyond the new products, to show the rich and varied watchmaking ecosystem” associated with the label, he added. The brand drew on content prepared for the trade show — photos for press kits and social networks, and the elaborate window displays that were meant for the stand at the fair.
“It’s a source of inspiration and learning that’s interesting for us, beyond the good results and sales we’ve seen since launching on the platform in February. It allows us to learn about digital transformation.
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