This past spring Darren Barnet became a Pink brand ambassador — the innerwear and loungewear brand’s first male ambassador — as it launched a new gender-neutral collection.
Most recently, TikTok creator Jax’s song “Victoria’s Secret” caused a viral backlash. So much so that Pink chief executive officer Amy Hauk issued an apology to consumers on Instagram.
“I was never raised in a place where I didn’t see women empowered; women to me have always been the most powerful force,” he said. “[But] the older I got, the more I got into the workforce, whatever business that was in, I would see how lopsided it could be. [Still] I always knew the power that women carry within themselves, being raised by very powerful women. I think the world is definitely shifting right now. So I love the shift.
Darren Barnet in pieces from Pink’s gender-neutral collection. Pink is owned by Victoria’s Secret & Co.While Barnet admitted that he “wasn’t very educated on the brand” when Pink first approached him , his perspective has since shifted.
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