Dior has named 16-year-old Haerin, a member of NewJeans, its new brand ambassador, underscoring the South Korean girl group’s meteoric ascent.
Band members Minji, Hanni, Danielle, Haerin and Hyein landed on Gen Z’s radar last summer with their debut single “Attention,” which has amassed 47 million views on YouTube. NewJeans’ songs “Ditto” and “OMG” have charted on Billboard’s Hot 100.
The group has 7.3 million followers on Instagram and another 6.7 million on TikTok. In March, NewJeans, known for their girl-next-door aesthetic, struck a partnership with Levi’s and appeared in a photo shoot for the U.S. edition of Vogue.and Armani Beauty; Danielle works with Burberry and YSL Beauty, and Hyein is a Louis Vuitton brand ambassador.
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