Underscoring the crucial role of creative events and unique storytelling in the luxury sector, Dior has promoted its longtime communications executive Olivier Bialobos to deputy managing director in charge of global communication and image.
A 17-year veteran of the French fashion firm, Bialobos most recently served as One Dior chief communication and image officer, with oversight of the French house’s fashion and beauty activities.“For many years, Olivier has made an essential contribution to the image of Dior, notably through exceptional fashion shows, exhibitions and global events,” added Charles Delapalme, managing director of Christian Dior Couture.
Meanwhile, the “Christian Dior: Designer of Dreams” showcase has logged successful runs in Paris, New York, London, Dallas, Shanghai and Chengdu, China, and isBialobos also lent his creative touch to innumerable Dior events, from its gingerbread-themed takeover of Harrods late last year to the pre-fall men’s show last December against a backdrop of the pyramids of Giza near Cairo.
Over the past five years, Bialobos quietly headed up the Dior Maison business unit, dreaming up table displays to outshine state or royal dinners, and unfurling high-profile collaborations with the likes of Philippe Starck, who last year put his inimitable spin on the maison’s signature medallion chair. He will continue in that capacity as well.
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