Ermenegildo Zegna is the first in the men’s wear arena to reveal it will show in July.
MILAN — The Ermenegildo Zegna Group is marking its 110th anniversary this year, but artistic director Alessandro Sartori is looking to the future rather than the past as he experiments with a new format to present the brand’s spring/summer 2021 collection in July.
During a phone interview with Sartori, still in isolation in his Milan apartment given the lockdown in the country that is expected to be lifted on May 4, the designer said the silence and working from home has helped his creativity. “My activity has been regular over these past 45 days, and I’ve had time to focus on designing. Now my desire is to see the clothes produced,” said Sartori, adding that he has completed the design of the pre- and main collections.
Sartori sounded especially galvanized by the “freedom of thought” the new, alternative format allows and by the idea of communicating his creative process to an even wider audience. “I can finally enter directly into people’s places,” he said. “This is a moment to be flexible, it gives new opportunities. We can be consistent with our brand, but closer to the public, since technology offers so many possibilities. This is a change for the future but it’s a constant evolution. I am not saying we will not return to physical runway shows, but maybe when we come out of the virus it could be a mix of the old and the new,” said Sartori.
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