Spying more room for “alternative” lingerie brands in the U.S., French giant Etam is finally entering the competitive market, starting with Nordstrom.
The Etam Groupe, which expanded into ready-to-wear and other categories in recent decades, refocused its flagship Etam brand on lingerie, touting its French origins and style, and formidable savoir-faire thanks to 60 bra specialists based in Lille, some boasting 40 years of experience.
Milchior said Etam enters the U.S. market with a wealth of retail expertise, omnichannel selling tools and high-tech razzmatazz, including connected fitting rooms. But also with humility. At home, Etam is a force, boasting an 11 percent share of the French lingerie market, according to Milchior. Lori Marten, vice president and divisional merchandise manager for men’s and women’s active, swim and specialized apparel at Nordstrom, said the retailer has been a fan of Etam for years, discovered on its travels in Europe.
In order to say “bonjour” to Americans and introduce its brand, Etam plans to dispatch flower trucks across New York City from Tuesday until April 4 to offer free bouquets and shopping vouchers.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
French food giant and Toronto company team up to harness the new promise of Canadian oatsCanada is great at growing oats, just not so great at processing them
Read more »
Jason Momoa Wore a French Braid to the Oscars & My Second-Grade School Picture Is JealousPlease, please, please let this start a trend among long-haired guys.
Read more »
Two-Thirds of French Support Concept of Mass 'Remigration'66 per cent of French would support a mass 'remigration' of illegal migrants and foreigners who have criminal records or are on watchlists.
Read more »
French President Emmanuel Macron Congratulates ‘CODA’ Team On Oscar WinFrance’s president Emmanuel Macron has celebrated the win of CODA at the Oscars last night by tweeting his congratulations to the filmmakers involved. Sian Heder’s Apple TV+ movie is a …
Read more »
🔒 Chicken fried steak, fried green tomatoes, French fries? What’s your seriously-can’t-live-without, absolute all-time favorite fried dish?🔒 Chicken fried steak, fried green tomatoes, French fries? What’s your seriously-can’t-live-without, absolute all-time favorite fried dish?
Read more »