The limited-edition collection features Ganni’s archival prints and bright colors in Parade’s comfortable, recycled fabrics.
The partnership between the two brands, about a year in the making, was right from the beginning, according to Reffstrup. “As it goes with some things, the energy was just right. Parade does such an amazing job of speaking to a diverse and inclusive community with their products.
“To me, the most exciting part was digging into the archival Ganni prints — neon leopards, ditzy bold florals — these iconic prints feel just as current today as they did during Ganni’s rise,” Téllez said. “From the sleek catsuit to the luxurious satin and mesh recycled underwear sets, each piece showcases Scandi-style with a unique, Gen Z twist.”
Reffstrup further applauds Parade for “revolutionizing the way people view and experience underwear. Together we wanted to create a fun and freeing collection of pieces. With this collection, we wanted to celebrate individuality and for our community to have fun with it. It’s about dressing for yourself and no one else.
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