The executive was formerly at Amazon Fashion.
“Kara’s innovative approach to brand expansion coupled with her passion for Beautycounter’s mission make her the perfect fit for the chief commercial officer role,” Beautycounter founder Gregg Renfrew said in a statement. “I look forward to working closely with Kara in this next phase of our growth.”
Renfrew has stepped into a new chapter at the company with the role of executive chair, “to deepen her focus on advocacy, community engagement and brand innovation,” according to Beautycounter.“Kara is an exceptional business strategist with an impressive track record of growing brands, having a deep, nuanced understanding of the needs of the modern consumer,” Rey said in a statement. “She will be an incredible asset to our team as we continue to accelerate the growth of the business.
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