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“On the beauty side, we are hyper-focused on bringing personal style to our consumers,” said Nicolette Bosco, vice president of beauty merchandising at Macy’s. “[Jenner’s] iconic brand and products are going to really bring our customer that sense of style she’s looking for… it’s the exact assortment our consumer’s looking for in beauty.”
“Clean” brands aren’t the only way Macy’s has modernized its beauty assortment. It recently launched hair care, and continues to beat out competitors in fragrance.
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