“It’s the next step,” Maria Molland, chief executive officer of Thinx, told WWD in an exclusive interview. “We still have quite a few people who don’t know about the category, don’t know about our brand.
. Molland added that Thinx will likely launch more co-branded products in a handful of Asian countries this year. : underwear starting at $16.98 a pair, versus roughly $35 on Thinx website, and come in sizes XS through 3XL .
Berch Schultz, vice president merchandising intimates at Walmart, added: “As we continue to expand our assortment of national brands, Thinx fills a gap in our product offering that we know our customers are looking for at such an incredible value.” “The reason behind that is that [Kimberly-Clark] really values our entrepreneurial high-growth culture,” she said. “And they realize that if they came in and were reorganizing, or moving parts of the business over to [Kimberly-Clark] that would most likely slow down our growth.”