The two recovery-focused wellness brands are collaborating to expand biometric tracking options.
Through this new partnership, Therabody products will be integrated into the Oura app as tag options. Users will be able to tag a session with a Therabody product and track how it affects different health metrics over time, including sleep latency, sleep efficiency and daily readiness.
Therabody CEO Benjamin Nazarian explained the brand’s recovery-based products and wellness-related content can directly benefit an Oura Ring user’s scores. “Their goal is to help create a more habitual, repetitive behavior on their members, and I think consumers always wonder, ‘what more can I do to impact my readiness scores,’ and our products are really a perfect fit for that. We are the solution,” Nazarian said.
Together, the duo will also expand Therabody’s TheraMind offerings, a digital platform for multisensory sound therapy. Oura users will be able to experience the proprietary TheraMind content and explore its effect on their biometric data. Together, Oura and Therabody have also created a special sleep routine using the Theragun tool. Users can follow the routine on the Therabody app and see its impact on the Oura app.
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