After a high-profile debut in 2022, Decentraland’s Metaverse Fashion Week will soon light up the virtual stores and runways again, with a second installment set for March 28 to 31.
According to the preliminary press statement seen by WWD, the show “will demonstrate the potential of interoperability between open metaverses, and push the boundaries of what digital fashion can mean.”producer for Decentraland who runs its fashion week, elaborated.
This linkage also works with NFTs tied to physical product, which could simplify how brands offer avatar-ready digital twins of their real world fashions. Some of those efforts may be destined for Boson Protocol, a marketplace for so-called “phygital” goods, which is another previous and returning MVFW participant.
As she described it, the installation stretches across three floors in its own building, and it was designed to take visitors on a tour of Westwood’s life. The game does as well, as a code-breaking puzzle based on the designer. “So the code challenge takes people through the life and achievements of Vivienne Westwood, [encouraging them] to explore the space. The installations all reference parts of her career and activism.
The company’s plans include a venue or pop-up, though likely not a store that sells products, said Klein. At presstime, Coach was still finalizing details, so it’s not clear if virtual swag or freebies will be part of the mix. The brand is no stranger to NFTs, so it may offer POAPs, also known as proof-of-attendance tokens, or wearables as rewards just for visiting.
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