Facebook is blocking ads that target women with menopause, but allows ads from companies that sell pills for erectile dysfunction
Amy Buckalter didn't give it a second thought when she decided to use Facebook to advertise for her start-up, Pulse, in late 2017. Buckalter knew her male friends saw all sorts of raunchy ads addressing erectile dysfunction on Facebook constantly, so she figured her lubricant for women going through menopause would be just fine.For the past year and a half, Pulse has had most of its ads blocked by Facebook, and it is not alone.
"It has been a battle with Facebook. It has been basically gender bias with Facebook," Buckalter told CNBC."And it's cost me money.""All ads are equally subject to our advertising policies, which are stricter than our community standards," a Facebook rep told CNBC, in a statement.
Genneve has had ads rejected for mentioning the symptoms of menopause, such as"hot flashes,""headaches,""crazy moods" and"no sleep." Cabeca, which sells a product called Julva, said she has had ads rejected for mentioning"sexual health,""lubricant" or simply"menopause." "You see these other ads for male labido enhancing products, lots of ads for condoms, we saw grotesque ads for K-Y Jelly, and yet, our Q&A post with a doctor was rejected," said Julia Christman, strategist with Lazar Marketing, which works with Pulse.
"The responses we continue to receive are completely unacceptable and feel so discriminatory," Angelo said. Zachariah Reitano, CEO of Roman told CNBC in a statement that there's still a stigma attached to sexual health companies.
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