A new study says the way Facebook's platform decides who should see an ad can skew ad delivery in ways advertisers don't intend.
Facebook's algorithms may lead to discriminatory ad delivery based on gender and ethnicity stereotypes — even when advertisers set parameters to be highly inclusive, a new study claims.
The release of the study comes a week after the Trump administration charged Facebook with discrimination in its advertising practices for housing. The Department of Housing and Urban Development said in a civil complaint it was seeking damages for any person harmed by Facebook's targeted advertising policies, which until recently allowed employers and landlords to limit audiences on basis of race, ethnicity or gender.
The researchers said in extreme cases, ads for jobs in the lumber industry reached an audience that was 72% white and 90% male, ads for cashier positions in supermarkets reached an audience that is 85% female and ads for positions at taxi companies reached a 75% black audience even though targeted audience specified by the advertiser was identical for all three.
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