Facebook plans to roll out less targeting options and transparency tools for housing, employment and credit advertisers.
Facebook has faced backlash from civil rights groups like the National Fair Housing Alliance and American Civil Liberties Union that its platform allows advertisers to discriminate against groups through targeting.
Facebook is taking steps to clean up its platform for housing, employment and credit advertisers and civil rights groups who have asked for targeting controls. Those specific guidelines mean removing the ability for housing, employment and credit advertisers to target US ads by age, gender or ZIP code. Civil rights groups have said that such targeting could be used to discriminate specific groups.
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