Facebook is going up against competitors like Twitch and Discord as it doubles down on video games.
is launching a new hub for gaming content on the social network.
But Facebook may face an uphill struggle against better-established competitors like Twitch and Discord. Facebook says more than 700 million people use Facebook for gaming-related activity on at least a monthly basis — whether that's groups, watching livestreams, or playing HTML5 games. But it has a far lower public profile than competitors like Twitch, the Amazon-owned game-streaming platform; Discord, a chatroom and voice chat service for gamers; and YouTube's gaming-related content.
It'll also be personalized based on users' interests; someone who exclusively plays HTML5 games won't be bombarded with Apex Legends streams, and vice-versa. Initially, only a small subset of Facebook users will have access to the new hub, with the plan being to grow over time.
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