Facebook believes that Watch can provide brands TV-like scale but agencies say that it's not clear what Facebook's strategy is.
system to make sure that ads only appear within premium video content. Ad packages are designed around genres of content bucketed into categories like"fashion,""sports,""beauty" and"entertainment," and Facebook is rolling out the categories of"news" and"food" as new genres to advertisers.
"Every single piece of content, every program is human reviewed before it is eligible for monetization," Geisler said."Brand safety isn't an attribute; brand safety is the product." The small number of Watch videos eligible for ads could be helpful for Facebook in mitigating brand-safety issues, said Andrew Sandoval, director of biddable media at The Media Kitchen.
Over the past couple of years, Facebook's strategy for Watch has taken several twists and focused on content from both entertainment and news publishers.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The US is having a tough time convincing the world's biggest democracy to ditch HuaweiAn Indian official told the Journal that Huawei 'can't be ignored' because it is at the forefront of 5G technology.
Read more »
Walmart Joins Amazon in Chase for Ad DollarsAs Amazon.com expands its share of the online advertising market, Walmart is trying to entice suppliers and other marketers with its own ad space and access to shopper data.
Read more »
Cannabis producer Tilray is making a big bet on the world's largest hemp food companyThe Canadian marijuana-producer Tilray announced Wednesday that it is close to acquiring Manitoba Harvest, the world's largest hemp food company.
Read more »
Facebook will launch long-awaited clear history feature this year, and it could hurt ad targetingFacebook CFO David Wehner on Tuesday said Facebook will launch its long-awaited clear history feature later this year.
Read more »
Facebook’s billion-dollar blunderTony Romm on Facebook potentially paying up after Cambridge Analytica. Christian Davenport on how rocket launches are muddying air travel. Plus, Orion Donovan-Smith on Liberian immigrants losing protections after decades.
Read more »