As laws and operating systems become more privacy-geared, Facebook expects its ability to target ads will suffer.
Facebook said Wednesday that it expects constant currency revenue growth rates will decelerate, especially in the fourth quarter and going into 2020. It also warned about this in the first quarter.
That could be due to regulations like GDPR, privacy-geared changes at Facebook itself and tweaks to mobile operating systems.Facebook founder and CEO Mark Zuckerberg meets Founder and Executive Chairman of Alibaba Group Jack Ma , at the China Development Forum in Beijing, China, March 19, 2016.warned on Wednesday that it expects changes in its ability to target ads to sting later this year and into 2020. But analysts don't seem too concerned.
Wednesday that he expects constant currency revenue growth rates will decelerate sequentially going forward, with a more pronounced slowdown in the fourth quarter and into 2020. That's partially because of "ad targeting related headwinds and uncertainties." Asked by analysts on the call to elaborate, Wehner said the company is referring to headwinds in three areas. The first is regulatory changes like last year's GDPR, or "General Data Protection Regulation" in the European Union. Theindividuals power to control their data, including the ability to demand that companies disclose how their data is being used or ask them to destroy it.
Another factor a focus on privacy from operating systems "and the impact that that can have on measurements and also on targeting," Wehner said. More stringent privacy rules for
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