Here is a glimpse into the urban commuter's future:
Share to twitter Share to linkedin 0202 hopes to bring its alternative to respirators into the fashion mainstream, making facewear another category alongside eyewear and footwear. Courtesy: 0202 If you're a commuter in a big city, you know you have to research your gear and still look a bit uncool no matter what you find. Bikers have to scour the market to find the best locks and the safest among the not-too-ugly helmets.
The Brooklyn-based company was created out of personal experience with bicycle safety. Park & Diamond founder and president David Hall’s sister was injured in 2016 when hit by a car while riding without a helmet. To make a helmet that would always be worn, Hall and cofounder and chief executive Jordan Klein each interviewed over 1000 people, apart from consulting with a psychologist and product designers. They chose the water bottle form factor for accessibility throughout the day.
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