Factbox: J.C. Penney's revolving door of CEOs

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Factbox: J.C. Penney's revolving door of CEOs
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J.C. Penney Co Inc late last year tapped Jill Soltau as chief executive officer ...

) late last year tapped Jill Soltau as chief executive officer to stem the decline in sales, the fifth leadership change at the department store operator in 15 years.She is tasked with a turnaround bid against the backdrop of a deteriorating brick-and-mortar retail landscape that has forced Toys ‘R’ Us Inc and Sears Holdings Corp to seek bankruptcy protection.

Reuters reported last month that the 117-year-old department store operator hired advisers to explore debt restructuring options that would buy more time for the money-losing U.S. retailer to forge a turnaround.- Introduced successful Sephora cosmetics shop-within-shop concept. Penney sales and market value reached all-time highs.

- Eliminated Penney’s catalog. Activist investor William Ackman called the company mismanaged under his tenure. - Ullman said sales and market value results spoke for themselves. Returned as CEO in 2013 after J.C. Penney suffered a tumultuous two years under replacement Ron Johnson.- The pioneer of Apple Inc retail outlets launched expensive renovations of Penney stores and eliminated coupons.- After sales fell 25%, Johnson conceded that his plan to abandon coupons and sales events was a mistake.

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