Fading Viewership for TheGrayMan Points to Netflix’s Uphill Movie Battle
Is “The Gray Man” a success? The answer is a bit of a gray area.
“The Gray Man” dropped another 46 percent in its third week, sinking to no. 4 in the global top 10 films and likely sinking its chances of landing in Netflix’s top three most watched movies . But greenlighting two more “Gray Man” entries less than a week after the film’s debut seems unwisely aggressive, especially considering the viewership dropoff in the weeks that followed. Netflix, of course, shares only the tiniest amount of the data it has access to, so it’s possible its executives know something we don’t.
In short, “The Gray Man” played like most Netflix movies: big viewership numbers up front followed by a swift dropoff and mostly gone from the public consciousness within a couple of weeks.
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