FairPrice Group celebrates 50th anniversary with pledge to moderate cost of living

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FairPrice Group celebrates 50th anniversary with pledge to moderate cost of living
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FairPrice Group celebrated its 50th anniversary on Saturday with a pledge to moderate the cost of living for Singaporeans. It will do so by setting the benchmark for prices of daily staples and keeping food and essentials within reach of consumers and readily available, said group...

Speaking to some 2,000 guests at the event, PM Lee recalled how the first NTUC supermarket was opened by the Government in 1973 during a period of sharp global inflation, when food prices in Singapore rose by more than 40 per cent in a year.

It also rolled out a FairPrice on Wheels programme during the circuit breaker, when it had vans deliver daily essentials to residents in selected estates. He cited how FairPrice extended the Pioneer Generation, Merdeka Generation and Chas Blue discount schemes in 2022, and saved customers over $11.5 million.

He noted that while FairPrice Group is a social enterprise, it is also operating as a business in a market economy, having to pay rent, wages, and taxes along with other commercially run supermarkets. “It therefore has to work doubly hard to continually reinvent itself and stay ahead of competition.”

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