The problem is bigger than most people realize, and it seems to benefit major-label stars as well as developing acts, according to internal data from SoundCloud.
Streaming executives say there are a handful of ways to fraudulently boost an artist’s numbers, including harnessing bot networks or fake or stolen user accounts, and that this activity is becoming “more intense,” as Pouilly put it. At Music Biz, Napster senior vp and general counselIn fact, the current streaming business is rife with “very prevalent fraud and abuse,” according to SoundCloud vp of strategy, who spoke at the same panel.
The level of fake streams detected varies by service and region. At one point, bots on Pandora were generating “a large, large fraction of spins,” according to, senior vp of music licensing at SiriusXM, “nearly equaling” the amount coming from human accounts. Pouilly toldRelated
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