As part of the deal, the Saudi investment fund will become the sole financial backer of the newly unified tour. The agreement also closes out all litigation between the two groups, including an antitrust suit filed against the PGA by several LIV players.
. Many said the decision may have caused irreparable damage to the PGA’s relationship with its players and the fans who enjoy the sport.
Whatever the motivation behind it, many observers say the merger marks a major breakthrough for Saudi Arabia’s “sports washing” campaign of using athletics as a way to counter its image as a brutal authoritarian state.Many questions remain about how things will work in professional golf now that the two tours have combined forces, including what the move means for sponsors, broadcasters and players who left for LIV.
‘We don’t want these guys coming along, stealing some of our biggest names, and hosting their own tournaments and getting their own television deals’
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