The Artist Festival panel highlights famous friends, big brands & a higher purpose at the 2019 LiveSummit
When a big artist is in the driver’s seat, their involvement can grease the wheels of production. “You have access to their Rolodex, which gives production a jumpstart that’s [otherwise] absent,” said Kurfirst.
Pharrell spared nothing when it came to organizing his hometown fest in Virginia Beach. “Pharrell went in guns blazing,” said , Live Nation vp touring. “He wanted three days and the best of everything to show people that Virginia Beach is on the map.” And an artist of Pharrell’s stature has incredible leveraging power when it comes to brand sponsorships to see that vision through.
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