Some North American fans who plan to fly overseas for the Eras Tour said they justified the expense after noticing that tighter restrictions on ticket fees and resales in Europe made seeing Swift perform abroad no more costly, and potentially cheaper, than catching her closer to home.
Thousands of ride-or-die Taylor Swift fans who missed out on her US concert tour last year or didn't want to buy exorbitantly-priced tickets to see her again found an out-of-the-way solution: Fly to Europe.
This image taken from a video shows Friends Arena in Stockholm, Sweden in April 2024. Taylor Swift is scheduled to kick off the 18-city Europe leg of her record-setting Eras Tour on May 9, 2024. More recently, music festivals like California’s Coachella and England’s Glastonbury, and concert residencies in Las Vegas by the likes of Elton John, Lady Gaga and Adele have attracted travellers to places they wouldn’t otherwise visit, Fish noted.
Fans pose with a life-size image of Taylor Swift at a club that plays only Swift's music in Gothenburg, Sweden. Not to be outdone when it comes to trend-spotting, the property rentals company cited the demand as an example of “passion tourism,” or travel “driven by concerts, sports and other cultural events”.
Nightclubs, restaurants and bars are seizing the opportunity to cater to fans with Taylor Swift-themed events, such as karaoke, quizzes and after-concert dance parties.
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