Made to last.
When the couple's second kid — Will — came along, Chris decided to start his own sign company in Evergreen while continuing to work as a contractor. It was the 2000s, and the trend of vinyl-wrapped billboards was taking the advertising scene by storm. “I couldn’t give a hand-painted sign away," Chris remembers."They replaced me with computer-generated vinyl. But I had to make a living. And in the meantime, I was still doing murals.
Will says that he avoided his artistic side for as long as possible. He trained to be a firefighter, traveled and lived abroad, and also worked as a mechanic alongside Vasko in Fort Collins for a few years. It wasn’t until his dad needed help painting"Free Climber" in 2016 that he realized that mural painting was something he wanted to pursue., an outdoor-advertising company with the same values and focus on hand painting that his dad had learned and practiced.
Vasko has been a creative for as long as he can remember, but he was unable to go to art school. Like Will, he ended up traveling, trading states and changing jobs before finding his way back to his artistic instincts. Since joining Will and Chris in the spring of 2021, he’s been learning the ropes, pioneering some new design work and helping run the business end of Altitude Murals.
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