Federal Greens learn from disappointing campaign GlobeBC
This translation has been automatically generated and has not been verified for accuracy.Green Party Leader Elizabeth May was so certain of her party’s victory in a string of Vancouver Island ridings that her campaign team did not make a serious effort to counter attacks mounted by their New Democratic Party rivals.
Ms. May criticized the NDP at the time for what she termed “misinformation,” but the party did not launch a counteroffensive. Now, she says, she believes the party should have been more forceful. But the Greens were expecting more electoral success, particularly in the ridings of Victoria and Esquimalt-Saanich-Sooke. Both re-elected New Democrats. National campaign manager Jonathan Dickie said Wednesday he believes the Greens’ support in those two ridings collapsed in the past few days of the election campaign.
In a postmortem review written months after the disastrous campaign, the NDP’s campaign director Brian Topp concluded that the positive-only message was a strategic error. “This campaign demonstrates again that negative messages about leaders cut through and are remembered, unless they are countered in kind,” Mr. Topp wrote.
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