Some new digital signs on New Jersey roads and highways were designed to grab attention, but the snarky messages got the wrong kind of attention: from the federal government
The messages were short but effective, succinctly telling drivers to pay attention, slow down, not litter and more:"Hocus Pocus drive with focus""Nice car, did it come with a turn signal?"Sure, most were pretty cheesy, but some drivers seemed to enjoy them. And as one said,"They’re corny, but I’ve read them. The fact that I read them means they are effective.
It’s reasoning was posted in a manual to states: The messages rely on hidden meanings or cultural knowledge to understand, thus tend to diminish respect because of its tone and similarity to advertising.News
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