Ferrari has vowed to produce 'even more unique' cars as it speeds towards electrification
Expects to invest 4.4 bln euros by 2026MARANELLO, Italy, June 16 - Electric and hybrid models should make up 80% of Ferrari's
"Everything we do will always focus on being distinctively Ferrari," chairman John Elkann said as the company unveiled its new business plan. Electrification "will allow us to make even more unique cars." Like its rivals, Ferrari also sells an emotional experience to wealthy customers centred on the throaty roar of its powerful engines. As it goes electric, Ferrari must ensure its high-net worth customers and investors are along for the ride.
In the meantime, Ferrari will unveil its first ever sport-utility vehicle - powered by its gas-guzzling trademark 12-cylinder engine - this September.
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