Negative press slowed Sweden's Natural Cycle's roll, but the contraceptive app company is gaining ground in the US. Presented by Cisco
Natural Cycles founders, Elina Berglund and Raoul Scherwitzl, were inspired to create the app after trying to grow their own family.Natural Cycles is an app that helps women track their fertility cycles so they know when they are most likely to become pregnant.
In the summer of 2018, stories came out from The Guardian and TechCrunch about unwanted pregnancies after using the fertility app, Natural Cycles, and its thermometer."We had pushback from midwives in Sweden around women getting pregnant," said Elina Berglund, a former European Organisation for Nuclear Research physicist who cofounded the app with her husband.
Venture capital investors at EQT Ventures, E.Ventures, and Sunstone Ventures have backed the company, which has raised a total of $38 million. And Natural Cycles has used some of that money to help it scale up to 95 staff at one point, but today the headcount stands at 60-70. "Unfortunately, some women will get pregnant on Natural Cycles because it's not 100% effective," Berglund said.
Users can sign up from home and receive the thermometer in the mail, or they can buy it from certain stores.
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