FIFA secretary general Fatma Samoura is confident the global governing body's threat of a Women's World Cup TV blackout in Europe this year will bring broadcasters to the table with improved offers for the rights.
The rights are being sold separately from the men's World Cup for the first time and FIFA President Gianni Infantinolast week that Britain, Spain, France, Germany and Italy would face a blackout unless "unacceptable" bids were improved.
"Today, we are just asking them to revisit their figures and discussion are ongoing and I'm sure that an agreement will be reached. Some 1.12 billion viewers tuned into the 2019 World Cup in France across all platforms, according to a FIFA audit of the tournament. Samoura said that the lower offers might have been partly the result of "unconscious bias" against the women's game but that improved offers made solid financial sense.
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