The Academy of Motion Picture Arts and Sciences will be on the “frontlines” when it comes time to encourage people to return to movie theaters, say president David Rubin and CEO Dawn Hudson. “We’ll…
Variety
on Tuesday afternoon. “We’re already talking about how to do outreach and get people back to theaters for that communal experience. It’s a Rosie the Riveter campaign war effort. Let’s come out of these extraordinary times and terrible times and do what we love and that is to go to the movies.
Another standout from the board meeting was the consolidation of the sound mixing and editing categories into one. “This is an organic result of the sound branch itself looking at the way they work together and they’re the ones that brought this after a lot of internal discussion,” Rubin said. “They’re the ones that brought this to the board as a proposal.”
As for the 2021 Oscar telecast, Rubin and Hudson insisted it’s too early to predict if any major changes will be implemented because of COVID-19. “It’s impossible to know what the landscape will be,” Rubin said. “We know we want to celebrate film but we do not know exactly what form it will take.”
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