The Association of National Advertisers in the U.S. found that 78 percent of its members had some kind of in-house agency in 2018, versus 58 percent in 2013.
On Friday, WPP's Chief Executive Mark Read confirmed that Walmart had decided to take its digital advertising in-house and away from WPP's agency Triad, a blow given the likely value of the Walmart business.
Unilever, for example, has digital content creative arm called U-Studio in 2016 and it now operates in 18 countries. The company worked with consultancy Oliver, a company that specializes in starting in-house creative agencies within brands, to set it up. Unilever still goes to external companies for big creative and strategic ideas, and it is this blend of in-house, quick turnaround work and external bigger ideas that is a model that other companies are exploring.
Indeed, WPP's Read said some brands underestimate the challenges of setting up in-house teams in terms of recruitment and training on an investor call Friday. It's something that rings true for Nick Manning, senior vice-president at consultancy Medialink, who wrote a January paper for the World Advertising Research Center mentioning the investment needed for such teams.
Personal investment start-up Wealthsimple is currently running a tear-jerking ad campaign focusing on life-changing moments, created by an in-house team that worked with director Jonathan Alric. Wealthsimple's executive creative director is Mike Giepert, a former staffer at high-profile ad agency Wieden + Kennedy. Giepert's former creative partner at the agency is now chief product officer at Wealthsimple, and the editor of its online magazine is the former editorial director of GQ.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
White House economist: Limiting buybacks could create 'zombie' firmsWhite House economic adviser Kevin Hassett argued that restricting stock buybacks could backfire on the American economy, pointing to 'zombie firms' in Europe as a potential consequence of what can happen when companies don't recycle their cash
Read more »
In business proposals, D.C. Council member Jack Evans pitched influence to legal and lobby firmsEmails show how one of the District’s most powerful public officials has marketed his connections while in office.
Read more »
Russia Firms Up Support for Venezuela’s Crisis-Hit GovernmentMoscow pledged much-needed international support for Venezuelan President Nicolás Maduro’s embattled government while the U.S. announced a new round of sanctions, as a bitter standoff intensifies.
Read more »
Financier Who Amassed Insurance Firms Diverted $2 Billion Into His Private EmpireThe sheer scale of Greg Lindberg’s use of insurance assets to invest in his own businesses has little precedent in recent decades, industry experts say, and exposes hundreds of thousands of policyholders to a potentially risky strategy. He is under investigation by the FBI and state authorities.
Read more »
Blank-check firms need more than a marquee nameMedia mogul Haim Saban is folding his acquisition vehicle after failing to close a deal. He blamed market conditions. But a convoluted transaction on top of an already complicated structure didn’t help. It’s a warning to other prominent investors with deals in the hopper.
Read more »
UK firms report weakest growth since April 2013: CBIBritish businesses reported their weakest growth in nearly six years during the ...
Read more »
UK firms report weakest growth since April 2013 - CBIBritish businesses reported their weakest growth in nearly six years during the ...
Read more »
Malaysia ready to back firms in finding missing flight MH370Malaysia will consider resuming the search for missing Malaysia Airlines flight ...
Read more »
UK firms report weakest growth since April 2013: CBIBritish businesses reported their weakest growth in nearly six years during the past three months due to fears of a no-deal Brexit and rising global trade barriers.
Read more »
Oil rises as U.S.-China trade deal appears close, OPEC further cuts supplyOil prices rose on Monday as supply tightened amid output cuts by producer club ...
Read more »
Trump admin to allow suits against some firms doing business in CubaThe Trump administration is expected to act as early as Monday to allow unprecedented lawsuits in American courts against some foreign companies doing business in Cuba, U.S. officials and others familiar with the move tell NBC News.
Read more »