Six months before the Los Angeles startup begins delivering electric SUVs, CEO Henrik Fisker says it will target a big segment of the auto market most manufacturers have avoided: vehicles priced around $30,000 that appeal to young people.
, but still account for less than 10% of total sales. Supply chain challenges, particularly for computer chips, and the surging cost of commodity metals including lithium, cobalt, nickel and other materials needed to make lithium-ion batteries for EVs, also make it difficult for manufacturers to hold prices down and make money selling them. For the time being, however, that’s less of a concern than it might seem.
In fact it was the top concern in a recent consumer study by Cox looking at obstacles to broader EV adoption, followed by driving range and charging infrastructure. The Fisker PEAR is due in 2024 and may have a base price as low as $29,000. The electric model is being developed with Foxconn, though few details have been revealed so far.Fisker says it’s made some design decisions with the Ocean and PEAR that will help hold prices down when production starts, including using a steel body rather than aluminum, and plastic fenders. The latter are also cheaper to repair, which holds down insurance costs, Fisker says.
The company also plans at least two other vehicles that will be derived from the PEAR platform in the next few years, hoping to get up to 1 million sales a year from all three models.
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