Twitter Inc will have a chance to detail its plans to grow users and ad dollars on Friday when it releases its second-quarter earnings before the ...
NEW YORK: Twitter Inc will have a chance to detail its plans to grow users and ad dollars on Friday when it releases its second-quarter earnings before the market opens.
Twitter began reporting mDAUs, a metric that tracks the number of daily users logging on to the platform, instead of monthly active users in the first quarter of this year. The new metric is supposed to help investors and advertisers better understand engagement on Twitter.Twitter's introduction of mDAUs drew skepticism; however, some analysts think mDAUs paint a better picture of engagement. Investors need to keep an eye on Twitter's mDAU growth and how long people are using the app.
"They're getting more attuned with their users' preferences," said analyst Michael Pachter at Wedbush Securities."They're making ads more likely to be seen."Investors should watch out for new ad products and how they mesh with advertisers' needs, which could be a catalyst in Twitter's growth.
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