Former Anheuser-Busch exec on Bud Light's marketing VP taking leave of absence: 'Who will it be accountable to?'
arguing that counting on conservative consumers to forget the controversy is the"wrong bet to make."
, 'Hey, moving forward for brands like Bud Light, we're not going to be political. We're not going to get involved in the environmental social governance movement because that's not what the customer wants,'" Frericks told co-host Will Cain on Sunday.
FORMER BUD LIGHT DRINKERS SAY 'TOO LITTLE, TOO LATE' AFTER BRAND TRIES TO MAKE AMENDS WITH PRO-AMERICA AD "Over the last couple of years, there's been organizations like BlackRock, State Street and Vanguard that have pushed this new model of stakeholder capitalism,to all these so-called stakeholders, political organizations, activist organizations. And they do that by implementing ESG, or environmental social governance policies, in corporations that ask them to get involved in these controversial issues.
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