Focus on user experience is key for retailers to survive tariffs, consumer researcher says

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'Walmart and Target are very well-positioned, and these names include companies that are offering the consumer value and convenience,' Jharonne Martis, director of consumer research at Refinitiv, joins SquawkCNBC to discusses tariffs and retailers.

Retail earnings are painting a mixed picture of how tariffs are expected to impact the sector's stocks. Jharonne Martis, director of consumer research at Refinitiv, joins "Squawk Box" to discuss.

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