MADRID (REUTERS) - The Spanish football league's television advertising revenues for the new season are up 20 per cent from the previous season, its director for international development said on Friday (Sept 4), as fans unable to attend live matches watch on TV, boosting audiences worldwide.. Read more at straitstimes.com.
MADRID - The Spanish football league's television advertising revenues for the new season are up 20 per cent from the previous season, its director for international development said on Friday , as fans unable to attend live matches watch on TV, boosting audiences worldwide.
"With strong viewership, companies keep us in their communication and marketing plans, even though they cut spending overall," he said. TV audiences for football have shot up as more people stay at home during the pandemic. The top-flight Spanish league, with stars such as Barcelona's Argentinian striker Lionel Messi and Real Madrid's Croatian midfielder Luka Modric, are a big pull for viewers globally.
La Liga has signed an advertising contract with betting and casino company M88 in Asia, oil company Total in Argentina, Orange in the Middle East and Africa and renewed a contract in the United States with Verizon, Mayo said.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Football: Premier League cancels Chinese TV contractThe Premier League announced on Thursday it was pulling the plug on a lucrative television rights contract with Chinese broadcaster PPTV after a ...
Read more »
British boxer scores TV first with same-sex dance debutLONDON: Bisexual British boxer Nicola Adams will become the first person to compete with a same-sex dance partner in the hit show Strictly Come ...
Read more »
Sign up for the ST Run and win a 55-inch Panasonic TVThe newly launched The Straits Times Virtual Run (STVR) presents a new challenge for participants, but one thing remains similar to previous editions of The ST Run: attractive prizes for local entrants are still up for grabs in a lucky draw. This year's lucky draw grand...
Read more »
Football: Gareth Bale accuses Real Madrid of making it 'difficult' to leave La Liga clubLONDON (AFP) - Gareth Bale has accused Real Madrid of making it 'very difficult' to leave the Spanish football club as the Wales forward looks to end his Bernabeu exile.. Read more at straitstimes.com.
Read more »
Football: Premier League cancels Chinese TV contractThe Premier League announced on Thursday it was pulling the plug on a lucrative television rights contract with Chinese broadcaster PPTV after a ...
Read more »
Reports of discrimination in football rose by 42%, says Kick It OutReports of discrimination across all levels of professional soccer in England and Wales rose by 42 per cent last season despite it being suspended ...
Read more »