If the Amazon, Mark Cuban, Abarca venture is to grow, it may need to lure more Blue Cross and Blue Shield plans.
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That leaves some 20% of the pharmacy market that is divvied up among several PBMs including Prime Therapeutics, which is owned by 19 Blue Cross and Blue Shield Plans and manages the pharmacy benefits of nearly 38 million health plan members across the U.S. Some have wondered why Prime Therapeutics was involved in the Blue Shield venture given the PBM is already owned by Blue Cross and Blue Shield plans and recently gained scale with its, which was formerly part of Magellan Health, and divested in December by Centene. The acquisition was designed to unite Prime’s PBM capabilities with MagellanRx’s specialty drug management expertise, executives have said.
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